INTRODUCTION In formulating strategies, there are basic components or elements that we usually consider. These include company mission, profile, goals, objectives, strategy and policy. The components are not so cleanly and neatly performed in actual practice. Usually, there is an interplay of the elements. The boundaries between the components are hard or difficult to distinguish

Strategic management provides better guidelines to the entire organisation on the crucial point of “what is it we are trying to do and to achieve”?